Media Data Analyst

🔹 Required Skill Set

1. Data Analysis & Interpretation

• Ability to analyze large datasets (views, engagement, CTR, retention, etc.)
• Identify patterns, trends, and actionable insights
• Understand audience behavior across platforms

2. Analytics Tools & Platforms

• Proficiency in:
  • Google Analytics
  • Social media analytics (Instagram Insights, YouTube Analytics, Meta Business Suite)
• Experience with dashboards and reporting tools

3. Data Handling & Visualization

• Advanced Excel / Google Sheets (pivot tables, formulas, charts)
• Data visualization tools (Tableau, Power BI – basic to intermediate)
• Ability to present data in clear, visual formats

4. Statistical & Analytical Thinking

• Basic knowledge of statistics (averages, trends, correlation)
• A/B testing and performance comparison
• KPI tracking and performance benchmarking

5. Digital & Media Understanding

• Knowledge of social media algorithms and content performance factors
• Understanding of content formats (reels, posts, videos, blogs)
• Awareness of current digital/media trends

6. Technical Skills (Optional but Valuable)

• Basic SQL for querying data
• Python (Pandas, Matplotlib) for deeper analysis
• API data extraction (advanced level teams)

7. Soft Skills

• Strong problem-solving ability
• Attention to detail
• Clear communication and reporting
• Ability to translate data into strategy

🔹 Required Qualifications

• Bachelor’s degree in:
  • Data Analytics
  • Statistics
  • Computer Science
  • Marketing / Media Studies (with analytics experience)
• Preferred:
  • Certifications in Google Analytics / Data Analytics
  • Hands-on experience with social media or digital marketing analytics
  • Internship/project experience in data analysis or media research