Media Monitoring Specialist

🔹 Skill Set Required

1. Media & Trend Monitoring

• News outlets, social media platforms, blogs, forums track karna
• Industry trends aur breaking news identify karna
• Competitor activity monitor karna

2. Social Listening & Sentiment Analysis

• Brand mentions, hashtags, keywords track karna
• Audience sentiment (positive / negative / neutral) analyze karna
• Online conversations ka context samajhna

3. Analytical Skills

• Data ko interpret karke meaningful insights nikalna
• Patterns identify karna (what’s trending, what’s declining)
• Risk detection (negative PR, controversies)

4. Reporting & Documentation

• Daily/weekly monitoring reports banana
• Insights ko clear aur actionable format mein present karna
• Important updates ko summarize karna

5. Technical Skills

• Social listening tools (Hootsuite, Brandwatch, Meltwater, Talkwalker)
• Google Alerts & keyword tracking
• Basic Excel / Google Sheets
• Analytics dashboards ka basic understanding

6. Communication Skills

• Clear written communication (reports, summaries)
• Team ko real-time alerts dena
• Cross-team coordination (content, marketing, PR teams)

7. Attention to Detail & Speed

• Small changes aur signals notice karna
• Fast response to trending or critical situations
• Multitasking efficiently

🎓 Required Qualifications

• Bachelor’s degree in:
  • Mass Communication / Journalism
  • Media Studies
  • Marketing / Digital Marketing
  • Or any related field
• Preferred (but not mandatory):
  • Internship / experience in social media, PR, or digital marketing
  • Hands-on experience with social listening tools
  • Basic understanding of analytics & reporting